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Choose the industry vertical that drives terminology, segment definitions, KPIs, channels, and recommendation rules across Customer360.
Active vertical: Retail — Fashion & Apparel
Customer4 segments6 channelsstored in browser · effective immediatelyIndustry Verticals
Vertical Detail
Retail — Fashion & Apparel
Style intelligence, lifecycle loyalty, omnichannel clienteling
Terminology
Customer
Customer
Transaction
Purchase
Product
Product
Location
Store
Associate
Stylist
Currency
CAD
Segments
Style Insider
Top 5% spenders, multi-category, full-price shoppers
Loyalist
Repeat buyers, high frequency, omnichannel engaged
Trend Seeker
New arrivals & seasonal drops, social-driven
Lapsed
Last purchase >9 months, recency at risk
KPIs Tracked
Lifetime ValuecurrencyAvg Order ValuecurrencyPurchase FrequencynumberDays Since PurchasedaysReturn Ratepercent
Channels
StoreeCommerceMobile AppOutletMarketplaceSocial Commerce
Product Categories
TopsKnitwearDenimBottomsDressesOuterwearActivewearFootwearAccessories
Recommendation Plays
Win-back Campaign
Re-engage lapsed customers with personalized offers
Cross-category Push
Recommend complementary categories
VIP Clienteling
Stylist outreach to top spenders for new collection
Size Replenishment
Notify when preferred size restocks
Compliance & Regulatory
GDPRCCPAPIPEDAConsent flags (Email/SMS/Mail/Phone)