Data Sources

Unified Data Foundation

9 systems streaming into Customer360 with identity resolution, quality scoring and lineage.

Live ingestion → Canonical Customer360 model
SAP S/4HANA
ERP
Salesforce
CRM
Shopify POS
POS
Shopify Plus
eCommerce
Loyalty Cloud
Loyalty
Braze
Marketing
Zendesk
Service
Twilio Segment
Telecom
Core Banking
Banking
Canonical Customer360
customer.{identity, transactions, engagement, service, loyalty, financial, digital}
Customers
28.4M
Identity match
97.2%
Confidence avg
0.91
Latency
< 90s
SAP S/4HANA
ERP
4.2M orders · updated 2 min ago
Quality
97%
Status
healthy
lineage: orders → customer.transactions
Salesforce
CRM
1.1M contacts · updated live
Quality
93%
Status
healthy
lineage: contacts → customer.identity
Shopify POS
POS
8.6M tx · updated syncing now
Quality
91%
Status
syncing
lineage: tx → customer.transactions
Shopify Plus
eCommerce
12.4M sessions · updated live
Quality
95%
Status
healthy
lineage: sessions → customer.digital
Loyalty Cloud
Loyalty
780K members · updated 5 min ago
Quality
98%
Status
healthy
lineage: members → customer.loyalty
Braze
Marketing
640M events · updated live
Quality
94%
Status
healthy
lineage: events → customer.engagement
Zendesk
Service
2.1M tickets · updated 12 min ago
Quality
82%
Status
degraded
lineage: tickets → customer.service
Twilio Segment
Telecom
320M events · updated live
Quality
96%
Status
healthy
lineage: events → identity.resolution
Core Banking
Banking
5.8M accounts · updated 1 min ago
Quality
99%
Status
healthy
lineage: accounts → customer.financial
Customer360 Data Model

Pluggable warehouse layer

Active source feeds the canonical CustomerProfileModel, CustomerTransactionsModel and derived RecencyFrequencyModel. Swap to any modern stack without touching ML or UI.

CustomerProfileModel
—
49 fields · synthetic CSV
CustomerTransactionsModel
—
30 fields · synthetic CSV
RecencyFrequencyModel
—
44 fields · derived in-browser
CSV
Synthetic CSV
Active
Local · File

Bundled synthetic dataset (1,000 profiles · 10,000 transactions) served from /public/data. Use for demos and offline development.

Status
synthetic
Profiles
—
Txns
—
MF
Microsoft Fabric
Microsoft · Lakehouse

Query OneLake tables in a Fabric workspace via the Lakehouse SQL endpoint.

Status
disconnected
Profiles
—
Txns
—
SF
Snowflake
Snowflake · Warehouse

Query Snowflake tables via the SQL API or Snowpipe-fed marts.

Status
disconnected
Profiles
—
Txns
—
DB
Databricks
Databricks · Lakehouse

Query Unity Catalog tables via the Databricks SQL Statement Execution API.

Status
disconnected
Profiles
—
Txns
—
RS
Amazon Redshift
AWS · Warehouse

Query Redshift via the Data API; auth via IAM role assumption from the gateway.

Status
disconnected
Profiles
—
Txns
—
AZ
Azure SQL Database
Microsoft · Database

Connect to Azure SQL via TDS over a server function; supports Managed Identity.

Status
disconnected
Profiles
—
Txns
—
BQ
Google BigQuery
Google Cloud · Warehouse

Query BigQuery via the REST API; auth via service-account JWT exchange.

Status
disconnected
Profiles
—
Txns
—
Raw data explorer
Browse what flows into Customer360
Live rows from the active source · derived RFM is computed in-browser per the Customer360 RFM Tech Spec.
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